Cradle & Coo Baby Boutique is a family-owned children’s store nestled on the historic Lynchburg Square at 36b Short Street, where mother–daughter team Madison McCoy and Jennifer Goodgine curate an intimate, wood-paneled shop stocked with heirloom-quality baby and toddler apparel (Newborn–6/8 Years), accessories, and gift items. Drawing on Madison’s lifelong passion for fashion and motherhood, the boutique hand-picks eco-friendly, natural-fiber lines like Magnetic Me—designed to simplify dressing squirmy infants with clever magnetic closures—and offers a unique in-store baby registry that displays selected items for friends and family to “pop by and pick”. Cradle & Coo also supports an online shop, gift cards and personalized customer service—complete with Wiley the shop pup greeting young shoppers—making it a warm, intentional destination for parents across Lynchburg and beyond