Step through the doors of Willow + Reed in downtown Petersburg, and you’ll instantly feel it: the blend of southern hospitality, curated style, and that unmistakable sense of “this is just what I needed.”

Owned and thoughtfully curated by Jessica Tietgens, Willow + Reed is bright and beautifully styled and the shelves are stocked with a mix of stylish women’s apparel, gourmet jams and jellies, one-of-a-kind items for men, and charming gift ideas. It’s the kind of place where even the smallest items feel intentional, where you might come in for a quick gift and leave with a new favorite outfit, a jar of something delicious, and a smile you didn’t expect.

From locals who pop in regularly to out-of-town visitors who leave with something special in hand, Willow + Reed has quickly become a beloved part of Petersburg’s growing small business scene—an inviting stop you’ll want to return to again and again.